Posts Tagged ‘Fearless girl’

Around five weeks ago a new statue named ‘Fearless Girl’ was placed opposite to Di Modica’s Charging Bull in Manhattan’s Financial District.

Di Modica isn’t happy about the recent addition of the widely buzzed-about Fearless Girl to downtown Manhattan park Bowling Green. In a press conference Wednesday, Di Modica’s lawyers argued that the bronze girl defiantly staring down Charging Bull (1989) isn’t so much art as an advertisement by the work’s corporate sponsors, allowing them to profit from Di Modica’s piece and violating his copyright. But they also charge that the new statue—which ostensibly highlights the gender and pay gap on Wall Street—alters the originally positive message of Charging Bull without Di Modica’s permission, violating the artist’s legal rights. Although a lawsuit has not yet been filed, even the potential claim raises novel legal questions about whether a statute known as the Visual Artist Rights Act (VARA) protects the intangible message of a work of public sculpture.’

[read full article here by artsy]

SO,  Back in 1987 there was a global stock market crash. […] Arturo Di Modica, a Sicilian immigrant who became a naturalized citizen of the U.S., responded by creating Charging Bull — a bronze sculpture of a…well, a charging bull. It took him two years to make it. The thing weighs more than 7000 pounds, and cost Di Modica some US$350,000 of his own money. He said he wanted the bull to represent “the strength and power of the American people”. He had it trucked into the Financial District and set it up, completely without permission. It’s maybe the only significant work of guerrilla capitalist art in existence.

People loved it. The assholes who ran the New York Stock Exchange, for some reason, didn’t. They called the police, and pretty soon the statue was removed and impounded. A fuss was raised, the city agreed to temporarily install it, and the public was pleased. It’s been almost thirty years, and Charging Bull is still owned by Di Modica, still on temporary loan to the city, still one of the most recognizable symbols of New York City.

And that brings us to March 7th of this year, the day before International Women’s Day. Fearless Girl appeared, standing in front of Charging Bull. On the surface, it appears to be another work of guerrilla art — but it’s not. Unlike Di Modica’s work, Fearless Girl was commissioned. Commissioned not by an individual, but by an investment fund called State Street Global Advisors, which has assets in excess of US$2.4 trillion. That’s serious money. It was commissioned as part of an advertising campaign developed by McCann, a global advertising corporation. And it was commissioned to be presented on the first anniversary of State Street Global’s “Gender Diversity Index” fund, which has the following NASDAQ ticker symbol: SHE. And finally, along with Fearless Girl is a bronze plaque that reads:

Know the power of women in leadership. SHE makes a difference.

Note it’s not She makes a difference, it’s SHE makes a difference. It’s not referring to the girl; it’s referring to the NASDAQ symbol. It’s not a work of guerrilla art; it’s an extremely clever advertising scheme. This is what makes it clever: Fearless Girl derives its power almost entirely from Di Modica’s statue. The sculptor, Kristen Visbal, sort of acknowledges this. She’s said this about her statue:

“She’s not angry at the bull — she’s confident, she knows what she’s capable of, and she’s wanting the bull to take note.”

It’s all about the bull. If it were placed anywhere else, Fearless Girl would still be a very fine statue — but without facing  Charging Bull the Fearless Girl has nothing to be fearless to. Or about. Whatever. Fearless Girl, without Di Modica’s bull, without the context provided by the bull, becomes Really Confident Girl.

Fearless Girl also changes the meaning of Charging Bull. Instead of being a symbol of “the strength and power of the American people” as Di Modica intended, it’s now seen as an aggressive threat to women and girls — a symbol of patriarchal oppression.

In effect, Fearless Girl has appropriated the strength and power of Charging Bull. Of course Di Modica is outraged by that. A global investment firm has used a global advertising firm to create a faux work of guerrilla art to subvert and change the meaning of his actual work of guerrilla art. That would piss off any artist.

See? It’s not as simple as it seems on the surface. It’s especially complicated for somebody (like me, for example) who appreciates the notion of appropriation in art.  Appropriation art is, almost by definition, subversive — and subversion is (also almost by definition) usually the province of marginalized populations attempting to undermine the social order maintained by tradition and the establishments of power. In the case of Fearless Girl, however, the subversion is being done by global corporatists as part of a marketing campaign. That makes it hard to cheer them on. There’s some serious irony here.

And yet, there she is, the Fearless Girl. I love the little statue of the girl in the Peter Pan pose. And I resent that she’s a marketing tool. I love that she actually IS inspiring to young women and girls. And I resent that she’s a fraud. I love that she exists. And I resent the reasons she was created.

I love the Fearless Girl and I resent her. She’s an example of how commercialization can take something important and meaningful — something about which everybody should agree — and shit all over it by turning it into a commodity. Fearless Girl is beautiful, but she is selling SHE; that’s why she’s there.

Should Fearless Girl be removed as Di Modica wants? I don’t know. It would be sad if she was. Should Di Modica simply take his Charging Bull and go home? I mean, it’s his statue. He can do what he wants with it. I couldn’t blame him if he did that, since the Fearless Girlhas basically hijacked the meaning of his work. But that would be a shame. I’m not a fan of capitalism, but that’s a damned fine work of art.

I don’t know what should be done here. But I know this: Arturo Di Modica has a point. And I know a lot of folks aren’t willing to acknowledge that.

source: https://gregfallis.com/